The name Pygmalion is used for the phenomenon which reflects on one's inner urge to fulfill the unspoken requirements of others. This desire is created only by simply being exposed to others' communication. The Pygmalion effect demonstrates the power of words and the deep rootedness of collective categories like social roles and their attached values. The exhibition aims to uncover the dynamics in which seemingly light, ironic sentences shape self-esteem, which might be experienced without consciously interpreted by many, and which despite its humorous nature has long-lasting impact on people. The focus of the exhibited works is primary on how such processes affect young women/girls. The show revolves around the difficulty of integrating frequent, unwanted feedback on one's existence, body into their identity and draws attention to the frustration provoked by it. When reflecting on communication, the show examines both visual and verbal expressions. The pieces on display play with the familiarity of gestures, sayings and situations. By isolating them from their context or by placing extra emphasis on them they question their legitimacy, and reveal background layers behind language.


BARBARA MOURA: oh gosh, look at her Body 

mounted digital drawing on archive paper 42X59,5cm, 2019, ed. 1/30

More info about this work: HERE

Barbara Moura: DOnt sit like that, thats not ladylike

mounted digital drawing on archive paper 59,5X42cm, 2019, ed. 1/30

More info about this work: HERE

anna tihanyi: imagination

digital video on 15,6" digital frame, 2019, ed.1/1